PENGARUH FAKTOR PSIKOLOGI WISATAWAN TERHADAP PENGAMBILAN KEPUTUSAN BERKUNJUNG KEMBALI PADA MASA PANDEMI COVID-19 DI DESA WISATA PUJON KIDUL
DOI:
10.29303/jbl.v6i2.954Published:
2023-08-14Issue:
Vol. 6 No. 2 (2023)Keywords:
Village; Visiting Decisions; Covid-19; Tourist Psychology.Articles
Downloads
How to Cite
Downloads
Metrics
Abstract
This study was conducted with the aim of analyzing consumer decisions to visit Pujon Kidul Tourism Village, Malang Regency, East Java during the Covid-19 pandemic. There are five factors used in this study, namely motivation, perception, attitude, learning, and personality. This study uses the associative method with a quantitative approach. Data were collected using a questionnaire method with a sample of 100 visitors. To analyze the data, the researcher used Structural Equation Modeling (SEM) based on PLS (Partial Least Square). This research concludes that motivation, perception, attitude, and learning have a significant positive effect on the decision to visit Pujon Kidul Tourism Village. The higher the motivation of tourists to travel, the better the perception of tourists towards a destination, the more information and knowledge about the description of a place as a tourist destination, and the easier it is for tourists to get information about tourist destinations, the higher the decision to visit. Meanwhile, personality has no significant positive effect on visiting decisions, which means that an increase in personality factors has an impact but is not significant on visiting decisions.
Author Biography
Raudya Wicaksono, Universitas Udayana
License
Copyright (c) 2023 Raudya Wicaksono, Sukaatmaja I Putu Gde , Putra I Nyoman Darma
This work is licensed under a Creative Commons Attribution 4.0 International License.
The Authors submitting a manuscript has understood that if accepted for publication on Jurnal Belantara, the copyright of the article shall be assigned to Jurnal Belantara of the Forest Study Program University of Mataram as the publisher of the journal. Copyright encompasses rights to reproduce and deliver the article in all forms and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations.
Jurnal Belantara of the Forest Study Program University of Mataram and the Editors make every effort to ensure that no wrong or misleading data, opinions, or statements be published in the journal. In any way, the contents of the articles and advertisements published in Jurnal Belantara are the sole responsibility of their respective authors and advertisers.
We strongly encourage that manuscripts be submitted to the online journal system in http://belantara.unram.ac.id/index.php/JBL/index. Authors are required to create an account and submit the manuscripts online. For submission inquiries, please follow the submission instructions on the website. If the author has any problems with the online submission, please contact Editorial Office at the following email: belantara@unram.ac.id
Contributors are responsible for obtaining permission to reproduce any materials, including photographs and illustrations, for which they do not hold the copyright and for ensuring that the appropriate acknowledgments are included in the manuscript.
Users of this website will be licensed to use materials from this website following the Creative Commons Attribution 4.0 International License. No fees charged. Please use the materials accordingly.
